The Advertising Standards Authority (ASA) has banned a Gecko Play advertisement that featured a gambling-related joke, citing concerns that it could be seen as trivializing the risks associated with gambling. The ad was criticized for potentially appealing to vulnerable audiences and undermining responsible gambling messages. The ASA emphasized the importance of ensuring that gambling advertisements do not make light of the potential harms. As a result of the ruling, Gecko Play must withdraw the advertisement and ensure future promotions adhere to stricter guidelines.
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